:root {
  --ink: #211b16;
  --ink-soft: #5d5248;
  --cream: #f7f1e8;
  --paper: #fffdf9;
  --orange: #b74912;
  --orange-dark: #923508;
  --gold: #f0bb55;
  --sage: #c8d0bd;
  --line: rgba(33, 27, 22, 0.14);
  --shadow: 0 28px 70px rgba(49, 36, 25, 0.16);
  --serif: Georgia, "Times New Roman", serif;
  --sans: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 18px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.75rem 1rem;
  border-radius: 0.5rem;
  background: var(--paper);
  color: var(--ink);
  transform: translateY(-180%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: sticky;
  z-index: 10;
  top: 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 78px;
  padding: 0.8rem clamp(1.25rem, 4vw, 4.5rem);
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
  background: var(--ink);
  backdrop-filter: blur(12px);
}

.brand {
  display: inline-flex;
  min-width: 0;
  align-items: center;
}

.brand img {
  width: clamp(150px, 18vw, 220px);
  max-width: 100%;
  height: auto;
  aspect-ratio: 2117 / 434;
  object-fit: contain;
}

.header-cta {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  padding: 0.7rem 1.15rem;
  border-radius: 999px;
  background: var(--gold);
  color: var(--ink);
  font-size: 0.9rem;
  font-weight: 800;
  line-height: 1.2;
  text-decoration: none;
}

.header-cta:hover {
  background: #ffd27a;
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(360px, 0.92fr);
  min-height: 660px;
  overflow: hidden;
}

.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(2.75rem, 4.5vw, 4.5rem) clamp(1.5rem, 5vw, 5.5rem);
}

.eyebrow {
  margin: 0 0 0.85rem;
  color: var(--orange-dark);
  font-size: 0.75rem;
  font-weight: 900;
  letter-spacing: 0.14em;
  line-height: 1.35;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  max-width: 68ch;
}

h1,
h2,
h3 {
  margin-top: 0;
  color: var(--ink);
}

h1,
h2 {
  font-family: var(--serif);
  font-weight: 700;
  letter-spacing: -0.045em;
  line-height: 1.03;
}

h1 {
  max-width: 780px;
  margin-bottom: 1.15rem;
  font-size: clamp(3rem, 4.6vw, 4.75rem);
}

h1 em {
  color: var(--orange);
  font-weight: inherit;
}

h2 {
  margin-bottom: 1.1rem;
  font-size: clamp(2.45rem, 4.8vw, 4.8rem);
}

h3 {
  margin-bottom: 0.75rem;
  font-size: clamp(1.28rem, 2vw, 1.65rem);
  line-height: 1.2;
}

.hero-copy > p:not(.eyebrow) {
  margin: 0 0 0.8rem;
  color: var(--ink-soft);
}

.hero-copy .hero-lead {
  color: var(--ink);
  font-size: clamp(1.02rem, 1.45vw, 1.18rem);
  line-height: 1.5;
}

.hero-copy .campaign-definition {
  max-width: 720px;
  padding-left: 1rem;
  border-left: 4px solid var(--orange);
  color: var(--ink);
  font-size: 0.98rem;
  line-height: 1.48;
}

.hero-copy .hero-fit {
  margin-top: 0.8rem;
  margin-bottom: 0;
  color: var(--ink-soft);
  font-size: 0.85rem;
  line-height: 1.45;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 1.25rem;
  margin-top: 0.75rem;
}

.hero-actions p {
  max-width: 330px;
  margin: 0;
  color: var(--ink-soft);
  font-size: 0.84rem;
  line-height: 1.45;
}

.button {
  display: inline-flex;
  min-height: 56px;
  align-items: center;
  justify-content: center;
  padding: 0.9rem 1.45rem;
  border: 2px solid transparent;
  border-radius: 999px;
  font-size: 1rem;
  font-weight: 900;
  line-height: 1.2;
  text-align: center;
  text-decoration: none;
  transition: transform 180ms ease, box-shadow 180ms ease, background-color 180ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button:focus-visible,
.header-cta:focus-visible,
summary:focus-visible,
.site-footer a:focus-visible {
  outline: 3px solid var(--gold);
  outline-offset: 4px;
}

.button-primary {
  background: var(--orange);
  box-shadow: 0 12px 30px rgba(183, 73, 18, 0.26);
  color: #fff;
}

.button-primary:hover {
  background: var(--orange-dark);
}

.button-light {
  background: var(--paper);
  color: var(--ink);
}

.hero-visual {
  position: relative;
  min-height: 660px;
  background: var(--sage);
}

.hero-visual > img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.hero-note {
  position: absolute;
  right: clamp(1rem, 3vw, 2.5rem);
  bottom: clamp(1rem, 3vw, 2.5rem);
  left: clamp(1rem, 3vw, 2.5rem);
  display: grid;
  gap: 0.25rem;
  max-width: 520px;
  padding: 1.2rem 1.35rem;
  border: 1px solid rgba(255, 255, 255, 0.35);
  border-radius: 1rem;
  background: rgba(33, 27, 22, 0.88);
  box-shadow: var(--shadow);
  color: #fff;
  backdrop-filter: blur(8px);
}

.hero-note strong {
  font-family: var(--serif);
  font-size: 1.35rem;
}

.hero-note span {
  color: rgba(255, 255, 255, 0.82);
  font-size: 0.92rem;
  line-height: 1.45;
}

.section {
  padding: clamp(4.5rem, 9vw, 8rem) clamp(1.5rem, 6vw, 7.5rem);
}

.section-heading {
  max-width: 830px;
  margin-bottom: 3rem;
}

.section-heading > p:not(.eyebrow) {
  color: var(--ink-soft);
  font-size: 1.1rem;
}

.outcomes {
  background: var(--paper);
}

.outcome-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 1.5rem;
  background: var(--line);
}

.outcome-grid article {
  min-height: 310px;
  padding: clamp(1.5rem, 3vw, 2.4rem);
  background: var(--paper);
}

.outcome-grid .number {
  display: inline-block;
  margin-bottom: 2.8rem;
  color: var(--orange);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.12em;
}

.outcome-grid p {
  margin-bottom: 0;
  color: var(--ink-soft);
}

.offer {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(360px, 0.8fr);
  gap: clamp(2rem, 7vw, 7rem);
  align-items: center;
  background: var(--ink);
  color: #fff;
}

.offer h2,
.offer .eyebrow {
  color: #fff;
}

.offer .eyebrow {
  opacity: 0.65;
}

.offer-copy > p:not(.eyebrow) {
  margin-bottom: 2rem;
  color: rgba(255, 255, 255, 0.78);
}

.offer-card {
  padding: clamp(1.8rem, 4vw, 3.2rem);
  border-radius: 1.5rem;
  background: var(--gold);
  box-shadow: var(--shadow);
  color: var(--ink);
}

.offer-card-title {
  margin: 0 0 1.5rem;
  font-family: var(--serif);
  font-size: clamp(2rem, 4.5vw, 3.8rem);
  font-weight: 700;
  letter-spacing: -0.045em;
  line-height: 1.04;
}

.offer-price {
  margin: 0 0 0.75rem;
  color: rgba(33, 27, 22, 0.76);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.12em;
  line-height: 1.35;
  text-transform: uppercase;
}

.offer-card ul {
  display: grid;
  gap: 0.85rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.offer-card li {
  position: relative;
  padding-left: 1.65rem;
  font-size: 0.96rem;
  line-height: 1.5;
}

.offer-card li::before {
  position: absolute;
  top: 0.08em;
  left: 0;
  content: "✓";
  font-weight: 900;
}

.fit {
  display: grid;
  grid-template-columns: minmax(300px, 0.75fr) minmax(0, 1fr);
  gap: clamp(2.5rem, 8vw, 8rem);
  align-items: center;
}

.fit-visual {
  overflow: hidden;
  min-height: 620px;
  border-radius: 1.5rem;
  box-shadow: var(--shadow);
}

.fit-visual img {
  width: 100%;
  height: 100%;
  min-height: 620px;
  object-fit: cover;
  object-position: center;
}

.fit-copy > p:not(.eyebrow) {
  color: var(--ink-soft);
}

.parent-note {
  margin-top: 2rem;
  padding: 1.4rem 1.5rem;
  border-left: 5px solid var(--orange);
  background: var(--paper);
}

.parent-note strong {
  display: block;
  margin-bottom: 0.35rem;
}

.parent-note p {
  margin: 0;
  color: var(--ink-soft);
}

.decision {
  padding-top: 0;
  background: var(--paper);
}

.decision-card {
  display: grid;
  justify-items: start;
  padding: clamp(2rem, 7vw, 5.5rem);
  border-radius: 1.75rem;
  background: var(--orange);
  color: #fff;
}

.decision-card h2,
.decision-card .eyebrow {
  max-width: 900px;
  color: #fff;
}

.decision-card .eyebrow {
  opacity: 0.72;
}

.decision-card > p:not(.eyebrow):not(.reassurance) {
  margin-top: 0;
  margin-bottom: 1.8rem;
  font-size: 1.15rem;
}

.decision-card .button-primary {
  background: var(--ink);
  box-shadow: none;
}

.reassurance {
  max-width: 760px;
  margin: 1.4rem 0 0;
  color: rgba(255, 255, 255, 0.86);
  font-size: 0.9rem;
  line-height: 1.55;
}

.reassurance a {
  font-weight: 800;
}

.faq {
  display: grid;
  grid-template-columns: minmax(250px, 0.62fr) minmax(0, 1fr);
  gap: clamp(2rem, 7vw, 7rem);
  margin-top: clamp(4rem, 8vw, 7rem);
}

.faq-heading h2 {
  font-size: clamp(2.2rem, 4vw, 3.8rem);
}

.faq-list {
  border-top: 1px solid var(--line);
}

.faq details {
  border-bottom: 1px solid var(--line);
}

.faq summary {
  position: relative;
  padding: 1.3rem 2.5rem 1.3rem 0;
  cursor: pointer;
  font-weight: 850;
  line-height: 1.35;
  list-style: none;
}

.faq summary::-webkit-details-marker {
  display: none;
}

.faq summary::after {
  position: absolute;
  top: 1.05rem;
  right: 0;
  color: var(--orange);
  content: "+";
  font-size: 1.6rem;
  font-weight: 500;
}

.faq details[open] summary::after {
  content: "−";
}

.faq details p {
  margin: 0;
  padding: 0 2rem 1.4rem 0;
  color: var(--ink-soft);
}

.site-footer {
  display: grid;
  grid-template-columns: minmax(180px, 260px) minmax(0, 1fr) auto;
  gap: 2rem;
  align-items: center;
  padding: 2.5rem clamp(1.5rem, 6vw, 7.5rem);
  background: var(--ink);
  color: rgba(255, 255, 255, 0.75);
  font-size: 0.84rem;
}

.site-footer img {
  width: min(200px, 60vw);
  max-width: 100%;
  height: auto;
  aspect-ratio: 2117 / 434;
  object-fit: contain;
}

.site-footer p {
  margin: 0;
}

.site-footer nav {
  display: flex;
  gap: 1rem;
}

.site-footer a {
  color: #fff;
  font-weight: 700;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.2em;
}

@media (max-width: 980px) {
  .hero,
  .offer,
  .fit,
  .faq {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: 0;
  }

  .hero-copy {
    padding-bottom: 3.25rem;
  }

  .hero-visual {
    min-height: 480px;
  }

  .outcome-grid {
    grid-template-columns: 1fr;
  }

  .outcome-grid article {
    min-height: 0;
  }

  .outcome-grid .number {
    margin-bottom: 1.5rem;
  }

  .offer-card {
    max-width: 680px;
  }

  .fit-visual {
    max-height: 620px;
  }

  .fit-copy {
    max-width: 760px;
  }

  .site-footer {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 640px) {
  body {
    font-size: 16px;
  }

  .site-header {
    min-height: 68px;
  }

  .brand img {
    width: 160px;
  }

  .header-cta {
    min-height: 44px;
    padding: 0.65rem 0.85rem;
    font-size: 0.78rem;
  }

  h1 {
    font-size: clamp(2.45rem, 11.3vw, 3rem);
  }

  h2 {
    font-size: clamp(2.25rem, 10vw, 3.2rem);
  }

  .hero-copy {
    padding: 2.25rem 1.25rem 2.5rem;
  }

  .hero-actions {
    align-items: stretch;
    flex-direction: column;
  }

  .hero-actions p {
    max-width: none;
  }

  .hero-visual,
  .fit-visual,
  .fit-visual img {
    min-height: 390px;
  }

  .section {
    padding: 4.25rem 1.25rem;
  }

  .offer-card,
  .outcome-grid,
  .fit-visual,
  .decision-card {
    border-radius: 1.1rem;
  }

  .decision {
    padding-top: 0;
  }

  .decision-card {
    padding: 2rem 1.25rem;
  }

  .site-footer {
    padding: 2.2rem 1.25rem;
  }

  .site-footer nav {
    flex-wrap: wrap;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}